Omnicom Group's (OMC) Adelphi Worldwide, an integral part of its division The DAS Group of Companies (DAS), recently announced the acquisition of healthcare brand and research agency The Planning Shop international (TPSi) for an undisclosed amount.
Post acquisition, London-based TPSi will add to Adelphi's global research and operations in the United States and Europe. TPSi will enable Adelphi to deliver comprehensive solutions in the healthcare sector starting from conception to final market execution. TPSi's expertise complements Adelphi's research presence and is likely to create effective market access and communications, thus creating value for its clients.
Omnicom is concentrating on strengthening its businesses and expanding client base through the acquisition of complementary companies. These accretive acquisitions have enabled the company to build up a diversified presence across the globe. Adelphi's product development initiatives coupled with the brand focus of TPSi is likely to provide numerous synergistic benefits to the company.
Omnicom is one of the largest advertising, marketing and corporate communications companies in the world. The company's business mix is well-diversified geographically and benefits largely from the growing markets. In addition, the company's efforts in maintaining controlled expenses and strong global reputation are commendable. DAS Group of Companies is a global group of marketing services firms.
Omnicom currently has a Zacks Rank #3 (Hold). Other stocks that look promising in the industry include Clear Channel Outdoor Holdings Inc (CCO), CBIZ, Inc. (CBZ) and FTI Consulting, Inc (FCN), each carrying a Zacks Rank #2 (Buy).
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