Twitter Looking to Add Buy Button

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Shares of Twitter (NASDAQ: TWTR) are moving higher on news that the company will be launching an e-commerce initiative. Twitter will be testing out a Buy Button, allowing Twitter users to buy directly from a tweet. Initially, the new Buy Button will be limited to a select number of partners, with the hope of expanding over time. This new initiative is an attempt to further monetize user feeds into a new revenue stream. It will also provide a good insight into the relationship between tweets and sales.Shares of TWTR are currently up 2.8 percent at 52.13.

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