GoPro Release Shows Expanded Xbox Entertainment Portfolio, Includes New App Channel for Xbox One

GoPro, Inc. (NASDAQ: GPRO)today released four exclusive videos to the Xbox community to mark the launchof its GoPro Channel for the Xbox One® video game and entertainment systemfrom Microsoft – an entertainment and e-commerce app that allows Xbox Livemembers worldwide* to stream GoPro content on-demand, share favorite videos,and purchase GoPro cameras and accessories.  Object: application/x-shockwave-flashThe launch expands GoPro's visibility to the Xbox community, which has enjoyedGoPro video entertainment on Xbox 360 since the first app launched in April. The GoPro Channel on Xbox 360 reflects the community's interest in viewingGoPro content, with nearly half a million downloads and users watching anaverage of 18 minutes of GoPro videos each session worldwide. In the US,engagement is even higher, with Xbox 360 users tuning in for nearly 30 minuteseach session – longer than the standard television sitcom."Xbox 360 users have welcomed GoPro into their community with enthusiasm, andwe expect the launch of the GoPro Channel on Xbox One to take that engagementto the next level," said Adam Dornbusch, Head of Contest Distribution atGoPro. "The Xbox platform is a best in class over-the-top media platform andusers are making the most of that by tuning into the GoPro Channel andwatching it like they would a TV. We anticipate that trend to continue andgrow among the Xbox One audience."The announcement of the GoPro Channel for Xbox One comes just in time forpeople to demo the app at Comic-Con International this week in San Diego. XboxLounge attendees can view teaser clips of exclusive content, watch a robustplaylist of other GoPro-produced and user-generated videos and learn about newfavorite and share features."Bringing the GoPro Channel to Xbox One has been a top demand from fans thisyear," said Larry Hryb, Xbox Live's Major Nelson. "GoPro athletes and fansalike can curate their favorite videos on their big screens right next totheir favorite Xbox One games, and it's super easy to switch between the two.I love that you can also buy GoPro cameras and gear right from the app!"The relationship with Microsoft augments GoPro's initiative to expand itscontent distribution and community reach beyond current brand platformsincluding social media and GoPro.com. In October 2013, the company launched aGoPro Channel on Virgin America in-flight entertainment and additional contentpartnerships are anticipated later this year.  To view content similar to what will air on the GoPro Channel for Xbox One,visit the GoPro Channel on YouTube. To view a demo reel of the GoPro Channelapp, please visit this link: https://www.youtube.com/watch?v=xujiVhTU1zY.* GoPro on Xbox One will be available in the following regions: Australia,Austria, Brazil, Canada, France, Germany, Iran, Ireland, Italy, Mexico, NewZealand, United Kingdom, United States,