Caesars Entertainment, Alliance Data Sign New Multi-Year Co-Brand Credit Card Deal

Caesars EntertainmentCorporation (NASDAQ: CZR), a leader in hospitality and entertainment, todayannounced it is partnering with Alliance Data Systems Corporation's (NYSE: ADS) Retail Services Business, a leading provider of loyalty and marketingsolutions, to launch a new Total Rewards credit card, providing another wayfor the loyalty program's members to earn credit in the award-winning loyaltyprogram.In partnership with Caesars, Alliance Data will launch the Total Rewards Visaco-brand credit card, enabling cardholders to accelerate their earningsthrough Total Rewards program for purchases made at Caesars' resorts as wellas on all other purchases made with the card outside of Caesars locations. Inaddition, premier Total Rewards Visa Signature® cardholders will have accessto all of Visa Signature's benefits, including travel, entertainment, sportsand travel protection benefits. Caesars' Total Rewards loyalty program, winnerof Colloquy's 2012 Master of Enterprise Loyalty award, sets the industrystandard in recognizing and rewarding members based on their engagement acrossCaesars resorts, including dining, entertainment, hotel stays, shopping andmore.