Amazon.com Announces In-App Purchasing for Mac, PC, Web-Based Games

Further expanding its multi-platform, end-to-end offering forgame developers, Amazon (NASDAQ: AMZN) today announced a new In-App Purchasing service thatenables developers to let customers use their Amazon accounts to purchasevirtual goods and currencies from within Mac, PC and Web-based games. Withtoday's announcement, Amazon now provides In-App Purchasing services for Mac,PC and Web, Android and Kindle Fire developers, enabling them to offerAmazon's millions of customers a convenient, trusted and secure buyingexperience. To get started developers can visit:http://developer.amazon.com/games/in-app-purchasing.Benefits for developers with Amazon's new In-App Purchasing for Mac, PC andWeb-based games include: * Customers can use any credit card, gift certificate or promotional credit associated with their current Amazon account to purchase in-app items—making it simple and low friction for customers to purchase content and leading to higher sales and increased conversion. * Developers automatically have access to Amazon's proven fraud detection technology, thereby reducing their exposure to fraud. * All transactions are supported by Amazon's world-class, top-rated Customer Service to provide customers with the very best purchasing experience. * To help developers with game discovery and marketing, in-app items will automatically be available on Amazon.com, and in-app purchases can show up on best seller lists, recommendations and merchandising campaigns, helping customers discover new games and items, while adding another point of engagement for existing players.