Sapient Buys (m)PHASIZE

Sapient (NASDAQ: SAPE), today announced the acquisition of (m)PHASIZE, aleader in the fast-emerging field of cross-channel marketing analytics.(m)PHASIZE helps senior executives to better plan their marketing investmentsagainst the backdrop of dramatic changes to media and marketing allocationdriven by the rise of digital channels and an increasingly connected consumer.The move establishes Sapient as a go-to partner for its clients needingstrategic advice to better navigate the range of channels and choices that nowconfront marketing executives. (m)PHASIZE brings a strategic, data-drivenapproach to Sapient's offerings, with immediate applicability to SapientNitroclients.(m)PHASIZE's custom-built, proprietary analytics tools and services helpmarketing executives make optimal budget allocation and planning decisions toachieve business objectives and enhance ROI. Their innovative predictiveforecasting models enable clients to run “what if” scenarios that simulate howtargeted consumers will respond to different variables. (m)PHASIZE is alsodistinguished for its ability to quantify cross-channel impacts, taking intoaccount the interplay between traditional media (radio, print, TV) and digital(search, display, social, mobile) at a brand and category level. Thiswide-angle approach enables clients to continuously measure and calibratemarketing investments to generate incremental ROI in today's dynamic,always-on marketplace.