MedVantx Starts Sample Program for Generic Pfizer's Lipitor - Pfizer (NYSE:PFE)

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MedVantx, Inc., the company thatcreated first ever controlled access to samples of generic prescriptionmedications in US physician offices, today announced the release of the firstever generic atorvastatin (generic form of Lipitor) samples in US physicianoffices. Effective immediately, more than 3,500 physicians participating inthe MedVantx network in eight states will be able to offer free to theirpatients, access to initial therapy (30-day samples) of atorvastatin at thepoint of care, as well as the option to order prescription refills through anintegrated home delivery platform, all via the Company's MedStart Connectprogram. The program is a new tool to help physicians transition toaccountable care and medical home delivery models, and provides convenienceand affordability without ever having to go to a pharmacy.

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