Baidu, Sina Confirm Strategic Partnership

Sina (NASDAQ: SINA) and Baidu (NASDAQ: BIDU), announced a strategic cooperation in the wireless field. The two sides will cooperate in five aspects of the search, content, platform, technology, resources, providing high quality integrated mobile Internet search and information services for the majority of Internet users. Recently, mobile phone Sina Web search service provided by Baidu, users can experience convenient landing by phone Sina and the search box, a wealth of information and search services.Baidu and Sina long-standing cooperation level, the two sides together for many years in the field of Web search, professional search technology provided by Baidu, and then Locke, maps, data on the open platform, many times.It is reported that, based on the wireless strategy, the two sides will focus on search, content, platforms and resources in all directions cooperation. In the search for cooperation, within the phone Sina (sina.cn.), the station page and love to ask the search box will be implanted in Baidu's mobile web search, with Baidu's search technology, mobile phone Sina will effectively improve the user station outside the station search experience. At the same time, Baidu cloud intelligent terminal platform will be fully pre-installed Sina microblogging client. And the seamless connection of the interaction of both sides open platform data for the user to bring better, more rich mobile browsing experience.Baidu mobile cloud Division Vice President Yue Guofeng (microblogging) , mobile Internet in the interaction on a higher threshold, the information tends to be more fragmented, Baidu's mobile search is precisely to help solve the problem of information and applications for the convenience to meet the Internet users anytime, anywhere mobile needs. He also said that Baidu has been adhering to opening up, cooperation, win-win strategy in the mobile space. With the deepening of cooperation with Sina.com, more and more companies see the value of mobile search.According to data released by Analysys, until the first quarter of 2012, the size of China Mobile Internet users has reached 450 million, the market scale will reach 30.6 billion. The potential of the mobile Internet market space will be far greater than the Internet, which also attracted the strength of the industry approach to scraping. Analysis of user behavior patterns, the search is still the main entrance of access to information and applications. Media reports indicate that Baidu is nearly six months have been very active in the mobile space, has launched a the Baidu cloud terminal system and cloud ROM, joint number of mobile phone manufacturers layout of the terminal. Meanwhile, a number of initiatives to enhance the mobile search experience, increased cloud platform development by opening up the benefits for developers, owners, super last year, three times. In addition, entered into a collaboration with the well-known enterprises such as Apple, DoCoMo, bring the mobile Internet market in rapid development.