Ford Emphasizes Tesla-Like Strategy, Says Online Sales To Be A 'Bigger Part' Of Its Future


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Ford Motor Co (NYSE: F) Chief Financial Officer John Lawler said on Wednesday that online orders will play a bigger role in its future sales strategy as the legacy automaker undertakes a massive electrification drive to catch up with leader Tesla Inc (NASDAQ: TSLA).

What Happened: Lawler said Ford does not plan to go back to its old model of stocking high inventory at dealerships and will instead focus on pushing its online presence. 

ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

“We are setting up our whole processes around leaner inventory structure," Lawler said at a BoFA Securities event on Wednesday.

"About 30% of our sales in the fourth quarter came through online orders. So that’s going to be a bigger part of what we are doing and that's going to continue to grow and be an important part of how we manage things going forward.” 

Ford CEO Jim Farley had last year said the automaker under a new strategy decided to keep its inventories historically lower. 

Tesla sells a bulk of its EVs online, a strategy being adopted by rivals such as Volkswagen Group (OTC: VWAGY) in Germany.


FREE REPORT: How To Learn Options Trading Fast

In this special report, you will learn the four best strategies for trading options, how to stay safe as a complete beginner, ​a 411% trade case study, PLUS how to access two new potential winning options trades starting today.Claim Your Free Report Here.


See Also: Ford CEO Jim Farley Teases F-150 Lightning EV As Launch Set For April 26

Strengthening Margins: Dearborn, Michigan-based Ford last month said it is splitting its electric vehicle and the internal combustion businesses as it looks to boost profit margins.

The automaker said it is aiming for a 10% adjusted EBIT margin by 2026. Ford last year reported an operating profit of $10 billion, and an operating margin of 7.3%.

“We believe that the $3 billion of savings we are going to deliver over the next 24 months is going to strengthen the margins on the ICE [internal combustion engine] side of the business,” Lawler said.

“And then on electrification, of course, the margins are not where they need to be ... it is a loss [making] business."

The automaker expects EVs to account for 30% of its global sales within five years and a half by 2030. 

Price Action: Ford stock closed 0.98% higher at $15.5 a share on Wednesday.


27% profit every 20 days?

This is what Nic Chahine averages with his option buys. Not selling covered calls or spreads… BUYING options. Most traders don’t even have a winning percentage of 27% buying options. He has an 83% win rate. Here’s how he does it.


Posted In: Newselectric vehiclesEVsJim FarleyJohn Lawler