The New York Times Company Launches Ricochet, A New Social Media Advertising Program - New York Times (NYSE:NYT)

27% profit every 20 days?

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The New York Times Company announced today the launch of Ricochet, a new approach to digital marketing. SAP, along with media agency Mindshare, is the first company to utilize this new marketing solution.Developed in The New York Times Company's Research & Development lab, and commercialized by the Times Company's newly formed R&D Ventures group, Ricochet is a new model of digital marketing that blends media buying with a brand's social media and owned media strategies. R&D Ventures evolved out of the R&D lab and brings promising new product concepts to market.

27% profit every 20 days?

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