Burger King Looks To McDonald's Menu To Drive Sales - McDonald's (NYSE:MCD)

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Burger King is taking cues from arched rival McDonald's (MCD) as it tries to lure in moms, families and boomers with new smoothies, frappes and specialty salads. The fast food giant, which has relied almost exclusively on young men buying its burgers and fries, is adding 10 items to the menu, including crispy chicken strips, Caesar salads and chicken wraps. It's the largest menu revamp in the struggling Miami-based company's 58-year history.

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