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Research and Markets (http://www.researchandmarkets.com/research/6aea75/201112_australia) has announced the addition of the "2011-12 Australia Small Business Market Opportunity Assessment" report to their offering.
This study examines the Australia small business (SB) IT and telecommunications landscape and how it is rapidly being transformed as the SB workforce becomes increasingly more mobile and adoption of cloud/hosted services rises.
The Australia SB Overview survey captures current deployment and future plans pertaining to budgets, spending, usage, channels, service and support, hardware devices, software, applications and servicesacross a range of IT, telecommunications and Internet products and services. This study tracks firmographics, decision making, business processes and outsourcing, attitudes and strategic planning activities of SBs.
We're seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SBs. Additionally, Social media is now a mainstream influence vehicle. This study also assesses the impact social media has on buying behavior, as well as examining purchase channel preferences/ Routes to Market (RTM) for a broad array of ICT solutions.
Key Topics Covered:
- Demographics
- Economic Outlook
- TAM - Market Sizing
- Attitudes & Buying Behavior
- ICT Adoption and Plans
- ICT Adoption and Plans - Hardware
- ICT Adoption and Plans - Software
- ICT Adoption and Plans - IT Services
- ICT Adoption and Plans - Social Media
- ICT Adoption and Plans - Cloud Services
- ICT Adoption and Plans - Mobility
- ICT Adoption and Plans - Broadband, Unified Communication & Collaboration
- RTM/Channels
For more information visit http://www.researchandmarkets.com/research/6aea75/201112_australia
Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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