Facebook's Instagram Reels Incorporates Ads Globally: Report


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  • Facebook Inc (NASDAQ:FB) launched ads globally on its TikTok clone, Instagram Reels, Reuters reported.
  • The ads will be full screen and vertical and appear in between individual posts, CNBC reports. They will extend up to 30 seconds and will run on a loop.
  • Facebook aims to monetize its short-form video feature. It started trialing Instagram Reels ads in India, Brazil, Germany, and Australia in April. The tests ran with brands like Bayerische Motoren Werke AG (OTC:BMWYY), Louis Vuitton, Netflix Inc (NASDAQ:NFLX), and Uber Technologies Inc (NYSE:UBER).
  • An eMarketer report estimated that adult users of TikTok to spend more time on TikTok than Facebook in 2021. It also expected TikTok to have more Gen Z users than Instagram in 2021.
  • However, eMarketer estimated Facebook to command nearly 25% of global digital ad spend in 2021.
  • Price action: FB shares traded higher by 1.91% at $337.39 on the last check Thursday.
  • Image Courtesy: Wikimedia

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


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