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Beyond Meat Inc (NASDAQ:BYND) has announced plans to release a new version of its popular plant-based Beyond Burger while working on a plant-based chicken product.
Where’s The Not-Beef? The latest edition of Beyond Burger will hit grocery stores during the week of May 3 and will be available in two-pack, four-pack, and one-pound configurations.
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“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience,” said Dariush Ajami, chief innovation officer at the El Segundo, California-based company.
“The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers.”
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Eat More Not-Chicken: Separately, Beyond Meat is working on the introduction of a plant-based chicken product. According to a Bloomberg report citing unnamed “people familiar with the plans,” this product is being targeted for a summer release.
Beyond Meat had previously attempted to add chicken meals to its line-up, with frozen chicken-strip product that was introduced in 2012 but discontinued in 2019. The company also conducted pilot tests of plant-based chicken nuggets with Yum! Brands, Inc.'s (NYSE:YUM) KFC restaurant chain.
(Photo: Beyond Burger)
Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.