Goldman Sachs Invests $75M In Contextual Advertising Technology Company GumGum


Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


  • Goldman Sachs Group Inc (NYSE: GS) Growth has invested $75 million in contextual advertising technology company GumGum to fast-track the growth of its contextual intelligence advertising product suite.  
  • Demand for GumGum's contextual advertising technology was fueled by the phase-out of cookies and other audience targeting technologies based on personal information.
  • GumGum will utilize the investment to expand the availability of its proprietary contextual API & contextual powered Display, Native, Video (OTT & Web) products. The company will also develop and fast-track investments in key international markets.
  • GumGum worked with over 100 major brands and 1200 leading publishers. Goldman Sachs Growth will join GumGum's existing investors Upfront Ventures, NewView Capital, and Morgan Stanley Expansion Capital.
  • Price action: GS shares traded lower by 0.90% at $328.85 on the last check Tuesday.

Crypto Whales Are Loading Up — Are You?

New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.


ENTER TO WIN $500 IN STOCK OR CRYPTO

Enter your email and you'll also get Benzinga's ultimate morning update AND a free $30 gift card and more!

Posted In: NewsTechMediaBriefs