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Snap Inc (NYSE:SNAP) has signed Coca-Cola Co (NYSE:KO) and McDonald's Corp (NYSE:MCD) to join Snapchat's Scan camera search technology, Adweek reported on Thursday.
Snapchat users in the U.S. can scan a McDonald's logo featured on food or drink items to unlock three immersive McDonald's AR lenses, according to Adweek. Similarly, scanning a Coca-Cola logo on a can will unlock three Coke AR lenses.
Snap's product marketing manager on its AR team Carolina Arguelles told Adweek the Scan partnership with Coca-Cola and McDonald's compliments its existing marketing strategy and will further bring together the combination of digital content into the physical world.
Scan was first announced back in April.
Why Scan Is Important For Snapchat
Snap's partnership also gives its users a new and creative way of interacting with brands. In fact, Arguelles said the partnership is unique in the sense that it markets products after a purchase is already made. As such, purchasing a product is merely the beginning of a relationship with a customer.
"Turning physical products that are a part of Snapchatters' everyday lives into conversation starters through immersive AR is an incredible way to connect with our audience and an important milestone for this technology," Arguelles told Adweek.
The new Snapchat feature is only available to users in the U.S. for now.
Snap's stock traded around $15.40 per share at time of publication.
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Crypto Whales Are Loading Up — Are You?
New research shows the biggest crypto buyers are back. And this time? They could hold for the possibility that Bitcoin will surpass $100,000 in 2024. You don’t want to miss the next massive crypto bull run like we saw in 2020 and 2021. To know exactly what’s going on and what to buy… Get Access To Benzinga’s Best Crypto Research and Investments For Only $1.
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