LONG ISLAND, N.Y., August 1, 2018 /PRNewswire-iReach/ -- In order to help businesses cultivate a more fiscally-effective online presence, fishbat, a social media and digital marketing agency, provides expertise on creating engaging social media captions.

Establishing and growing a business has always been a challenging process, but the digital age provides a company with both unique benefits and challenges. With roughly 68% of American adults active on Facebook, neglecting a social media presence can severely limit the expansion opportunities of a business. Leveraging the power of these online platforms can reach an unprecedented audience while keeping current customers active and engaged.

Social media management can be a complicated endeavor, but following these five social media caption tips can go a long way toward establishing a business as an industry powerhouse.

Consider Intention. While sites like Facebook can open new doors to untapped markets and give companies an edge over their competitors, haphazard social media use may not provide appreciable returns. Approach each social media caption with a purpose. By considering whether the goal is to move readers to action, establish rapport with the community, or even just to provide a general update, crafting social media captions with a specific goal in mind sets social media mavens apart from the rest.

Encourage Participation. A singular statement that does not foster conversation can sink a post before it gains traction. Tailor social media captions to be more open-ended in order to engage the user base. Asking customers to provide feedback or a response to a question is an effective way to command attention and spark an interest in the rest of a company's content.

Utilize a Call to Action. Just as starting a conversation with social media posts increases marketing effectiveness, guiding users to a specific action allows companies to grow their footprint and profits through a variety of avenues. Asking readers to share a post or follow a blog, for example, can enable a business to tackle marketing and sales from multiple touchpoints.

Cater to Readers. The primary goal of most businesses creating social media captions is to maximize profit in one way or another. Approaching this process with a calculated campaign that also provides value to the reader can be a challenge, but it will often allow a business to reap greater rewards. Adding in a little bit of humor, information, or inspiration can warm users up to a company and secure more sales.

Establish A Brand Personality. Some readers are put off by advertising, but this effect can be lessened, or even negated, by connecting personality to a product. Straightforward and generic advertisements may seem effective or utilitarian at first glance, but putting a friendly face to a product or service may improve a company's reputation with its customers. If said company considers the market they intend to cater to, they may find that altering their tone with posts will lead to positive change.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat