RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--
ChannelAdvisor
Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, today revealed the results of its E-Commerce Holiday Season
Survey 2016, a survey of approximately 200 U.S. and U.K. retailers. The
survey found that 64 percent of respondents plan to increase digital
marketing/advertising or offer online promotions earlier as their key
strategies to increase 2016 holiday sales.
"We've seen online shopping start earlier in the holiday season the last
few years, and consumers have become much more active on mobile devices.
While Cyber Monday was the biggest online shopping day in 2015 according
to our same-store sales data, consumers were much more active on
Thanksgiving than past years," said ChannelAdvisor Executive Chairman
Scot Wingo. "It's increasingly competitive for retailers to earn their
share of consumers' wallets, and this survey shows that retailers are
being proactive by offering up more promotions, boosting ad spend and
beginning their holiday promotions right now."
The E-Commerce Holiday Season Survey 2016 revealed several key
holiday-related findings:
The holiday season is critical to retailers.
-
An average of 52% of annual sales for these businesses is dependent
upon the holiday season.
-
48% of respondents anticipate that 2016 will bring an increase in
online sales.
Top holiday strategy is to increase digital marketing and advertising
spend.
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To increase holiday sales this year, 38% of e-commerce executives plan
to increase their digital marketing/advertising budget.
-
Within digital marketing, 40% of respondents use Product Listings Ads
(PLAs) such as Google Shopping; 35% use both PLAs and paid search/text
ads such as AdWords.
Fulfillment is the largest challenge for retailers during the holiday
season.
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51% worry about filling orders on time, while 28% worry about failing
to respond quickly enough to competitor activity.
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30% indicated that their cut-off date for guaranteed on-time
Christmas/holiday deliveries is December 20th; however, nearly one in
five businesses are now willing to guarantee dates as late as the 22nd
or later.
ChannelAdvisor commissioned Morar Consulting to conduct the E-Commerce
Holiday Season Survey 2016. Research was performed using an email
invitation and an online survey. All survey respondents were e-commerce
decision makers for their respective companies.
To view an infographic of the E-Commerce Holiday Season Survey 2016
results, visit: http://bit.ly/HolidayInfographic.
For a summary of the E-Commerce Holiday Season Survey 2016 results,
please visit http://bit.ly/2016HolidaySurvey.
For more details about ChannelAdvisor, visit our blog,
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and connect with us on LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and branded manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay, Walmart, Facebook and
more. Through automation, analytics and optimization, ChannelAdvisor
customers can leverage a single inventory feed to more efficiently list
and advertise products online, and connect with shoppers to increase
sales. Billions of dollars in merchandise value are driven through
ChannelAdvisor's platform every year, and thousands of customers use
ChannelAdvisor's solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161025005132/en/
