Southfield, Michigan, November 4, 2015.Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corporation FDML, received three awards for excellence in business-to-consumer and business-to-business communication in the annual Automotive Communications Award program sponsored by the Car Care Council Women's Board and Automotive Communication Council. The awards were presented during the 2015 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
The Automotive Communications Awards highlight outstanding advertising, marketing, public relations, promotions, social media and other communication activities designed to reach vehicle owners as well as trade professionals, including owners, service writers and technicians at the more than 220,000 automotive service locations in the U.S.
Federal-Mogul Motorparts received awards for excellence in three categories: Media Outreach to a Female Audience; Logo Design/Usage; and Posters and Signage. The company's ANCO® Road Trip Contest for Pinterest, which encouraged consumers to document road trips they would like to take within the U.S. or Canada, was selected as best example of Media Outreach to a Female Audience category. The company's winning entry in the Logo Design/Usage category was the iconic logo developed for the Garage Gurus technical education platform comprising state-of-the-art technical education centers, web-connected "Gurus-On-The-Go" product technology vans and extensive eLearning curriculum at www.FMgaragegurus.com. In the Posters and Signage Category, Motorparts' MOOG® NASCAR® Championship poster, recognizing the 49 consecutive Cup Series champions who have relied on MOOG Steering and Suspension parts, was selected by the judges.
"I'd like to thank our marketing and communications team for their creativity in effectively communicating the core safety, reliability and performance benefits of Federal-Mogul Motorparts' premium branded products," said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts.
The Car Care Council Women's Board comprises professional women and men from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. The Automotive Communication Council (ACC) is a national, non-profit organization of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies.
(Pictured from left to right are: Dana Bubonovich, Social Media Manager, Federal-Mogul Motorparts; Adam Strobe, Marketing Manager, Federal-Mogul Motorparts; Laura Soave, Senior Vice President and Chief Marketing and Communications Officer, Federal-Mogul Motorparts; Brent Berman, Director, Training and Consumer Experience, Federal-Mogul Motorparts; and Susan Fisher, Director, Global Communications, Federal-Mogul Motorparts.)
About Federal-Mogul
Federal-Mogul Holdings Corporation FDML is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
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CONTACT:
Drew Shippy (Federal-Mogul Motorparts) - 330.688.3500
Drew@pinnmedia.com
Susan Fisher (Federal-Mogul Motorparts) - 248.354.0926
susan.fisher@federalmogul.com
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Federal-Mogul Corporation via Globenewswire
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