NEW YORK and LOS ANGELES, Sept. 30, 2015 /PRNewswire/ -- Water Cooler Group is proud to announce that two of its divisions have been selected to work with modern luxury global vacation brand Celebrity Cruises, pending successful contract negotiations. Media Storm LLC, the second largest independent media agency in the U.S., will manage media buying and planning, while JubaPlus will deliver and execute advanced data analytics and media mix modeling.
"As Celebrity Cruises continues to grow globally, we are focused on innovative, business-oriented solutions that will deliver an increased return and profitability, and that's why we are so excited to work with Media Storm," said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. "By offering in-depth analytics and measurement of all of our media activity, Media Storm will help to ensure that our investments are maximized, by offering the precision we need to reach the modern luxury traveler who seeks the experience only Celebrity Cruises can provide."
Media Storm and JubaPlus will work on comprehensive hyper-local and national campaigns focusing on analytics and media mix modeling; media buying and planning; and digital marketing. "Celebrity Cruises offers an unmatched travel experience," said Craig Woerz, co-founder and Managing Partner at Water Cooler Group. "We are thrilled to be a part of the team and look forward to helping to drive demand with strategically focused, data-fueled, innovative media campaigns," he added.
The partnership, pending finalization of the contract, commences in September of 2015.
About Celebrity Cruises
Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity Cruises can provide, all created to provide an unmatchable experience for vacationers' precious time. Celebrity Cruises' 10 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruisetour experiences in Alaska and Canada Celebrity Cruises is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, visit www.celebritycruises.com.
About Media Storm
Media Storm is the second largest independent media planning and buying shop in the U.S. They are a division of Water Cooler Group and work with some of the most well known digital, entertainment and retail brands. Media Storm brings a unique media model that places balances brands as both a spender and a partner to amplify their budgets and ROI. Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. Its clients include Open Road Films, Memorial Sloan Kettering, Phillips 66, Mohegan Sun, Forever21 and NJOY. For more information, visit www.mediastorm.biz.
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SOURCE Media Storm
