Publicis Groupe's ZenithOptimedia Acquires FirstClick Consulting in Australia

ZenithOptimedia, part of Publicis Groupe

, announced today the acquisition of FirstClick Consulting, Australia's leading independent performance marketing agency.  FirstClick will become part of Performics Worldwide, ZenithOptimedia's global performance marketing network. The agency will rebrand to Performics Australia and will retain its current management team, led by CEO Grace Chu, who will join the Performics Global Executive Leadership Team. Investing in performance marketing solutions through the development of the Performics network is a key growth strategy for the ZenithOptimedia Group.  Performance media includes measurable, 'biddable' channels such as paid search, programmatic display and paid social.  Performance media has seen considerable global growth in recent years, with expected growth of 19.1% globally for 2015 (eMarketer).  Founded in 2005 and headquartered in Sydney, FirstClick provides clients across Australia with a full range of digital performance marketing services including search engine marketing, search engine optimisation, programmatic buying, social marketing, marketing analytics and conversion rate optimisation.  Over the past 10 years, FirstClick has established itself as a market leader and has built up an impressive list of blue chip clients.