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Weekly Highlights: Apple's Groundbreaking Ear Buds, Xbox One Strategies And More

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Apple (NASDAQ: AAPL) is often expected to produce the next big evolution in computers, tablets and smartphones.

Some analysts believe that Apple will one day revolutionize TV. Others think the company could change video games if it released a game console.

There are also a number of individuals (and at least one analyst) that believe Apple could change everything -- and increase its stock price -- by releasing a smart watch.

A new rumor suggests that Apple's strategy may be something else entirely. In fact, the company's next innovation may be one of the company's most significant innovations yet: ear buds that monitor select elements of the wearer's health.

Elsewhere in the world, Argus Research analyst James Kelleher theorized that Microsoft (NASDAQ: MSFT) will get more aggressive in pushing Xbox One.

Marlene Morris Towns, a Professor of Marketing at Georgetown University's McDonough School of Business, warned CEOs about the dangers of Twitter (NYSE: TWTR).

And Amazon (NASDAQ: AMZN) could be developing a smartphone that is ultimately unnecessary.

Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this slideshow.

Posted-In: Amazon Android Apple iOSNews Rumors Success Stories Tech Best of Benzinga

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    Apple's Rumored Ear Buds Could Win The Hearts Of Consumers Everywhere

    Apple's Rumored Ear Buds Could Win The Hearts Of Consumers Everywhere

    With so much talk about medical measurement devices, it's no surprise that Apple has been caught in the mix.

    The Cupertino, California-based tech giant is rumored to be entering the medical space in some massive capacity. If true, many questions still remain -- most notably: how?

    The answer could be as simple as a new pair of ear buds that measures a user's heart rate and blood pressure.

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    Microsoft's Fall From Glory Could Benefit Xbox One Fans

    Microsoft's Fall From Glory Could Benefit Xbox One Fans

    After the success of Xbox 360, many consumers thought that Microsoft would dominate the new generation of game consoles.

    Thus far, that hasn't been the case.

    That could benefit consumers, however, if Microsoft implements a more aggressive strategy to lure consumers to Xbox One.

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    Apple's Stock Split Could Help Maintain Investor Interest

    Apple's Stock Split Could Help Maintain Investor Interest

    Apple has been soaring lately. Shares have risen more than 12 percent since the company announced its Q2 earnings and surprise stock split.

    The latter has intrigued analysts currently -- but could it prove to be beneficial down the road?

    "In general, I think that Apple will increase its marketability by decreasing the price of its shares," Gabriel Mengin, CCO of Great Point Capital, told Benzinga.

    "I think that there's people that are going to be more willing to engage the security in the ballpark of $70 a share than they were when they were potentially priced out at the higher valuation."

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    Amazon's Smartphone Strategy: Not So Smart After All?

    Amazon's Smartphone Strategy: Not So Smart After All?

    The whole world is waiting to see the phone that Amazon is developing.

    Unfortunately, it might not be a device that the company needed to produce.

    "I don't think it's a good idea," Needham & Co. analyst Kerry Rice told Benzinga.

    "I just don't think it's necessary. It's a very competitive market. They kind of do it with tablets now, in a sense.

    "It's fine for them and they've got plenty of resources. But I don't know what that's going to deliver to them anymore than a tablet would other than maybe it's a bigger market."

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    Think Apple Cut The MacBook Air's Price To Improve Sales? Think Again

    Think Apple Cut The MacBook Air's Price To Improve Sales? Think Again

    Though it may appear that Apple has cut the price of the MacBook Air to improve sales or prevent a sales decline, Argus Research analyst James Kelleher doesn't think that's the case.

    "It's not uncommon for anybody, including Apple, to reduce prices on existing iterations of products, existing SKUs, while they make room in the market for new refinements," Kelleher told Benzinga.

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    Is Twitter Secretly Dangerous?

    Is Twitter Secretly Dangerous?

    Twitter is one of the world's most popular social networks, but it is also a dangerous tool for CEOs and other individuals who post messages on-the-fly.

    "Twitter is a dangerous tool because, whether you're the CEO or a low-level employee, you have things that are being sent out in real-time," Marlene Morris Towns, a Professor of Marketing at Georgetown University's McDonough School of Business, told Benzinga.

    "They're not vetted. They're not run through legal and compliance and all this kind of stuff, which allows you a lot of flexibility to jump on things as they happen. It also holds you at risk."

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    Flipps Raised $2.4 Million To Evolve Its Growing Service

    Flipps Raised $2.4 Million To Evolve Its Growing Service

    Flipps hopes to dethrone the likes of Apple TV and Roku after raising $2.4 million.

    Flipps (which has 10 million users) is already more successful than Roku (just five million users).

    Apple TV is still the leader with more than 13 million owners reported in 2013. That number is likely much higher today.

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    This Is One Way Android Reigns Supreme Over iOS

    This Is One Way Android Reigns Supreme Over iOS

    Android is more successful than iOS in one key way: user engagement.

    In general, cellular-connected Android users tend to be more engaged with advertisements than iOS users.

    This may not be a statistic that Android diehards will brag about, but it is something advertisers love to hear.

    On the other hand, iOS reigns supreme when it comes to finding consumers who actually want to spend money.

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