Weekly Highlights: Apple's Groundbreaking Ear Buds, Xbox One Strategies And More
Apple (NASDAQ: AAPL) is often expected to produce the next big evolution in computers, tablets and smartphones.
Some analysts believe that Apple will one day revolutionize TV. Others think the company could change video games if it released a game console.
There are also a number of individuals (and at least one analyst) that believe Apple could change everything -- and increase its stock price -- by releasing a smart watch.
A new rumor suggests that Apple's strategy may be something else entirely. In fact, the company's next innovation may be one of the company's most significant innovations yet: ear buds that monitor select elements of the wearer's health.
Elsewhere in the world, Argus Research analyst James Kelleher theorized that Microsoft (NASDAQ: MSFT) will get more aggressive in pushing Xbox One.
Marlene Morris Towns, a Professor of Marketing at Georgetown University's McDonough School of Business, warned CEOs about the dangers of Twitter (NYSE: TWTR).
And Amazon (NASDAQ: AMZN) could be developing a smartphone that is ultimately unnecessary.
Disclosure: At the time of this writing, Louis Bedigian had no position in the equities mentioned in this slideshow.
© 2015 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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Apple's Rumored Ear Buds Could Win The Hearts Of Consumers Everywhere
With so much talk about medical measurement devices, it's no surprise that Apple has been caught in the mix.
The Cupertino, California-based tech giant is rumored to be entering the medical space in some massive capacity. If true, many questions still remain -- most notably: how?
The answer could be as simple as a new pair of ear buds that measures a user's heart rate and blood pressure.Image Source: Wikimedia Commons
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Microsoft's Fall From Glory Could Benefit Xbox One Fans
After the success of Xbox 360, many consumers thought that Microsoft would dominate the new generation of game consoles.
Thus far, that hasn't been the case.Image Source: Wikimedia Commons
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Apple's Stock Split Could Help Maintain Investor Interest
Apple has been soaring lately. Shares have risen more than 12 percent since the company announced its Q2 earnings and surprise stock split.
The latter has intrigued analysts currently -- but could it prove to be beneficial down the road?
"In general, I think that Apple will increase its marketability by decreasing the price of its shares," Gabriel Mengin, CCO of Great Point Capital, told Benzinga.
"I think that there's people that are going to be more willing to engage the security in the ballpark of $70 a share than they were when they were potentially priced out at the higher valuation."Image Source: Wikimedia Commons
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Amazon's Smartphone Strategy: Not So Smart After All?
The whole world is waiting to see the phone that Amazon is developing.
Unfortunately, it might not be a device that the company needed to produce.
"I don't think it's a good idea," Needham & Co. analyst Kerry Rice told Benzinga.
"I just don't think it's necessary. It's a very competitive market. They kind of do it with tablets now, in a sense.
"It's fine for them and they've got plenty of resources. But I don't know what that's going to deliver to them anymore than a tablet would other than maybe it's a bigger market."Image Source: Wikimedia Commons
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Think Apple Cut The MacBook Air's Price To Improve Sales? Think Again
Though it may appear that Apple has cut the price of the MacBook Air to improve sales or prevent a sales decline, Argus Research analyst James Kelleher doesn't think that's the case.
"It's not uncommon for anybody, including Apple, to reduce prices on existing iterations of products, existing SKUs, while they make room in the market for new refinements," Kelleher told Benzinga.Image Source: Wikimedia Commons
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Is Twitter Secretly Dangerous?
Twitter is one of the world's most popular social networks, but it is also a dangerous tool for CEOs and other individuals who post messages on-the-fly.
"Twitter is a dangerous tool because, whether you're the CEO or a low-level employee, you have things that are being sent out in real-time," Marlene Morris Towns, a Professor of Marketing at Georgetown University's McDonough School of Business, told Benzinga.
"They're not vetted. They're not run through legal and compliance and all this kind of stuff, which allows you a lot of flexibility to jump on things as they happen. It also holds you at risk."Image Source: Wikimedia Commons
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Flipps Raised $2.4 Million To Evolve Its Growing Service
Flipps (which has 10 million users) is already more successful than Roku (just five million users).
Apple TV is still the leader with more than 13 million owners reported in 2013. That number is likely much higher today.Image Source: Wikimedia Commons
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This Is One Way Android Reigns Supreme Over iOS
In general, cellular-connected Android users tend to be more engaged with advertisements than iOS users.
This may not be a statistic that Android diehards will brag about, but it is something advertisers love to hear.
On the other hand, iOS reigns supreme when it comes to finding consumers who actually want to spend money.Image Source: Wikimedia Commons
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