Market Overview

Dunkin' Donuts Signs Master Franchising Agreement for Vietnam

Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced that the company has signed a franchise agreement with Vietnam Food and Beverage Co. Ltd., whose partners have a proven track record of success in the local restaurant industry, to develop the brand in Vietnam. The agreement calls for the development of Dunkin' Donuts restaurants across the country over the next several years, with the first locations planned for the Ho Chi Minh city area.

"Our guests from around the world love Dunkin' Donuts' wide variety of high-quality beverages and baked goods, all served in a fast, friendly environment and at a great value," said Giorgio Minardi, President, Dunkin' Brands International. "We are excited to partner with Vietnam Food and Beverage Co. Ltd., which has a deep knowledge of the Vietnamese consumer, to open the first Dunkin' Donuts restaurants in Vietnam. We look forward to working with them to bring Dunkin' Donuts' delicious offerings to guests across the country."

Dunkin' Donuts restaurants in Vietnam will feature the brand's high-quality coffee and baked goods, including Dunkin' Donuts Original Blend

See full press release

Posted-In: News Guidance Contracts Management Global

 

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