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Amazon Unveils Appstore in Japan

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Amazon.com, Inc. (NASDAQ: AMZN) today announced the launch of the Amazon Appstore in Japan, giving Japanese customers access to a broad selection of quality Android apps, plus the security and convenience of shopping for these apps from Amazon. Customers can get the Amazon Appstore for their Android phones and tablets by visiting http://www.amazon.co.jp/apps.

Amazon's Appstore offers a great selection of games and apps, including local favorites like “Mushroom Garden” and “Yahoo! Headline,” and established bestsellers like “Fruit Ninja” and “Cut the Rope,” along with apps from top-tier brands like Square Enix and NTT Docomo. In addition to localized content and a localized mobile store, customers will have access to popular Amazon Appstore features like the Free App of the Day, which offers a paid app for free every day. Apps and games purchased from Amazon can be used across customers' Android devices as well as Kindle Fire tablets, enabling them to buy an app or game once and enjoy it everywhere. Kindle Fire and Kindle Fire HD for Japan are available for pre-order now at Amazon.co.jp.

The Amazon Appstore also includes popular Amazon features like personalized recommendations, Customer Reviews and 1-Click payments, making it easy for Amazon customers to shop, discover and buy the right apps to meet their needs. In order to ensure that customers have the best possible experience with the apps they purchase, apps are Amazon-tested and backed by Amazon's world-class customer support.

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