Expansion Into Live Broadcasting The Right Move For Momo

JPMorgan initiated coverage on Momo Inc (ADR) (NASDAQ: MOMO) with Overweight rating and $26 price target.

According to the analysts, mobile broadcasting drives top-line growth and profitability improvement. They view Momo as naturally suitable to host live broadcast activities, as demonstrated by the ramp-up of live broadcasting revenue since 1Q16.

The following reasons were provided by the analysts to support this view:

• The purpose behind live broadcasting fits well with Momo's user base (killing time).
• User acquisition costs and revenue sharing fees (to performers) are low due to an established user base.

The analysts expect live broadcasting revenue to reach US$214 million/US$418 million in 2016/17, representing 54 percent/61 percent of total revenue.