Jefferies analyst John Janedis believes that media stocks will surprise to the upside this earnings season. In a new report, Janedis notes that, despite the media industry being caught in a bear market, the Q4 ad market remained strong.
Jefferies expects the strong ad market to persist at least through Q2 of 2016, a major earnings-driver for media stocks. “The stock market continues to dismiss the advertising demand on doubts related to sustainability, focusing more on sub trends and terminal values,” Janedis explains.
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He also mentions the possibility of M&A activity as a potential driver for several top stocks in the space in 2016.
Jefferies’ top media stock picks include Buy-rated CBS Corporation CBS, Lions Gate Entertainment Corp. (USA) LGF, Live Nation Entertainment, Inc. LYV, Time Warner Inc TWX, Twenty-First Century Fox Inc FOXA and Viacom, Inc. VIAB.
Disclosure: the author has no position in the stocks mentioned.
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