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Bank Of America Sees Digital Trending Upward For Coupons.com

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In a report published Friday, Bank of America analyst Nat Schindler reiterated a Buy rating and $30.00 price target on Coupons.com (NYSE: COUP).

In the report, Bank of America noted, “NCH Marketing Services, a subsidiary of the Valassis group, released its 2014 midyear couponing report offering an updated view on the coupon industry. Key takeaways from the report were: 1) digital coupon growth continues to outpace other coupon categories with distribution volume up 31% y/y; 2) digital coupon redemptions are up at 15.0% on average for print at home and down slightly at 8.3% for digital paperless coupons compared to average redemption rate of 0.6% for free standing inserts (FSI); 3) drug stores and discount/warehouse clubs saw the largest increase in redemption volume at 9.2% and 23.7% respectively; 4) a total of 1.45 billion coupons have been redeemed year to date, up 1.8% from 1.425 billion in 1H13; and 5) total digital coupons (print at home, paperless, blended) are 12% of total redemptions vs 49% for FSI.”

Coupons.com closed on Thursday at $13.96.

Latest Ratings for COUP

DateFirmActionFromTo
Feb 2015Goldman SachsUpgradesSellNeutral
Jul 2014Vertical ResearchInitiates Coverage onSell
Jun 2014Goldman SachsDowngradesNeutralSell

View More Analyst Ratings for COUP
View the Latest Analyst Ratings

Posted-In: Bank of America Nat SchindlerAnalyst Color Reiteration Analyst Ratings

 

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