UPDATE: Global Equities Research Color on Apple Price Target; Apple Promo Beating Microsoft Eight to Two
“Apple Back to School sale off to a strong start beating Microsoft 8 to 2,” Global Equities Research writes. “Our research indicates that ~80% of incoming students are buying Apple Computers vs. Windows computers. Incrementally more students, who are enrolled in the online university, such as Phoenix Online, are buying Apple Computers – this was not necessarily the case last year.”
Global Equities Research adds that entering senior students “are showing a very strong interest to buy an iPad before the school starts.” The researcher also states that the $100 gift card offered with Apple's back to school promo is “still being used to buy songs vs. apps.”
Apple closed Friday at $343.26.
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