BroadVision Trading Down 7%

Shares of BroadVision

, which have been extremely active both on the way up and down in recent days, have lost around 7% on Thursday. The stock also plummeted yesterday, but has staged a massive rally over the last month, rising 126%. Volume has been heavy during the session with more than 1.1 million BVSN shares trading hands compared to a 3-month daily average of 214,000. A number of market observers have noted that at least some of the recent spike in BVSN is related to stock promotion, which is exacerbating the volatility in the name. Traders considering going long BVSN on the recent pullback should exercise extreme caution given that the stock's parabolic uptrend is reversing. BroadVision Inc. is a provider of electronic commerce ((e-commerce) business solutions. It delivers a combination of technologies and services into the global market. Its offering consists of a framework for personalization and self-service, modular applications and agile toolsets that customers use to create e-commerce, portal solutions, and Enterprise Social Networks.