The unique innovation for advertisers from the marketing point of view is that the platform enables promoting business websites by highly efficient Digest-Based Advertisements (DBAs). The ads in the form of such DBAs combine the advantages of two types of advertisements: contextual ads and direct textual links. A number of promotional campaigns carried out by www.seo-console.com have shown a high efficiency of this digest-based format for attracting visitors to business websites and obtaining better-quality traffic.

From the technological point of view, the platform offers unprecedented features for both advertisers and publishers. For instance, in opposite to the competitor's AdWords service, www.seo-console.com advertisers are able to select publishers they wish to cooperate with at their own wish. For that, the service offers a search-through-inventory feature providing hundreds of search parameters: domain age of publishing website, niche, quality-level, Google PR of publishing webpages, etc. These features enable online advertisers to place their digest-based advertisements with a highest promotional efficiency ever possible and obtain visitors that most probably will become potential buyers.

Summarizing, the two most important benefits for the advertiser's business websites are: (a) increase in the direct traffic of targeted visitors from the publishing websites and (b) enhancement of ranking in the major search engines and, as a result, higher traffic from their organic search results. The publishers are given an unseen before revenue rate of 80% from the total amount of ads sold, while most of the service' competitors allow revenue of 50-70 percents.