President Trump Isn't A Positive

"If you are BMW or Mercedes Benz do you want to advertise in a Tweet stream about your great car," he hypothetically asked before adding, "I think they are going to have a hard time monetizing their traffic."

Nathanson said Twitter will eventually be bought out but at a valuation that is half of the price it is today.

Despite the fact that many of the core users can spend two hours on the platform per day, the fact remains this group isn't shopping for big ticket items like cars and even homes. As such, the advertising opportunity for Snap is somewhere in between "not that large."

While the analyst did acknowledge it is possible the core demographic will stick with the Snapchat platform over many years, there's a long way to go before the core group is in the work force and represents an attractive opportunity for marketers.