What is the Benzinga IR Reach Program?

Our IR Reach Program is an all-in-one media package that includes a suite of B2B publishing, marketing, & event offerings. We designed this program to help public companies of all sizes reach and engage a variety of investors through content distribution, video production, live events, targeted marketing strategies, and more!

How does Benzinga help in distributing content?

Our content distribution network consists of over 200 financial media sites and reaches over 15M unique retail investors per month. Our expert team at Benzinga is here to ensure that press releases, articles, and videos reach a wide audience, including retail and institutional investors. Benzinga also provides options to boost content to additional readers on Benzinga.com .

What types of video production services does Benzinga offer?

Benzinga offers a variety of video production services, including live interviews with CEOs, pre-recorded interviews, and live stream events such as webinars and fireside chats. These one-of-a-kind services are designed to help companies create impactful videos that resonate & engage viewers and tell your story effectively.

What kind of audience does Benzinga reach with its content?

Our diverse audience includes over 14 million monthly unique visitors and 32 million monthly page views, with a demographic largely aimed at retail investors. Our audience is made up of primarily males, with Millenials making up a significant portion. We also have a booming social media following and a high average portfolio size among audiences.

How can companies measure the effectiveness of their content on Benzinga?

We provide partners with comprehensive analytics and reporting for content performance. You will be able to track metrics such as article views, placements, clicks, and engagement levels across the board. Additionally, we offer dashboards and extended distribution reports, helping companies optimize their content strategy and enhance ROI.

Expand your brand with us

The roadshow is a grind
Break out of the cycle

Benzinga is a content ecosystem that makes financial information easier to consume for investors.

who we are

We deliver editorial and video news, commentary & analysis that investors depend upon

Most-read financial publication in

NORTH AMERICA

86%

Small cap
investors

We provide hundreds of public and private companies with sponsored content, lead generation opportunities, news data, and a platform to reach and attract new investors.

Our renowned business & marketing coverage is complemented by video content, events, investor-focused company pages, and highly effective digital marketing campaigns.

10%

Investment advisors

71%

millennials

59%

readers to shift asset classes 2024

select syndication partners

our services

content ecosystem that makes financial information easier to consume for investors.

Partner with Benzinga to tailor your messaging specifically for the retail investing community. We can help you bypass intermediaries and market directly to an opted-in audience of active traders and retail investors. Our strategically curated campaigns are designed to enhance brand recognition, drive brand mentions, and foster positive sentiment. Our suite of B2B publishing, marketing, and event offerings are available to help you engage with your audience and reach your business goals.

content
creation

Our writers track and produce editorial stories about your press releases artfully intertwining news and promotion, and publish to our site and partners.

marketing & analytics

Track the performance of your media across properties with monthly reporting. Optimize content for the audience that matters most.

investor conferences

Featured panelists and sponsors at our Small Cap conferences gain direct access to 700+ institutional investors and 20 000+ audience members.

Video
production

Our media team captures impactful live interviews and works with CEOs to create resonant thought leadership videos.

targeted
email

Leverage our database of nearly 1 million investor contacts to send targeted emails that drive impact.

small cap
central

Your investor relations home on the web.
A company snapshot with sample opportunity for native advertising.

Our PLANS

Partner with us to tailor your messaging specifically for the retail investing community with custom fit packaging

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Content

video promotion

Small cap central

marketing & analytics

Investor newsletters

investor conferences

Available in package

Reach + events

Available in package

Reach + events

Included with

Benzinga reach

Included with

Benzinga reach

Included with

Benzinga reach

Included with

Benzinga reach

Additional products

Benzinga Research

Email Capture

Targeted Display

Our audience

1M+

Social
followers

Benzinga is the go-to financial source for Gen Z & Millennials

Wealth building has been redefined. Financial decision makers come from a new generation. We have this generation’s attention.

Mobile

Devices

Desktop

80%

20%

Male

Gender

Female

79%

21%

Million

Monthly Unique Visitors

Million

Monthly Pageviews

thousand, $

AVG Portfolio Size

Audience Age Analysis

The roadshow is a grind
Break out of the cycle

Content

Benzinga Research

Email Capture

Targeted Display

80%

20%

79%

21%

18-24

16%

25-34

32%

35-44

23%

45-54

15%

55-64

11%

65+

6%

The Ultimate Guide to Paid Media for Public Companies

The Ultimate Guide to Affiliate Marketing

The Ultimate Guide to Display Advertising

The roadshow is a grindBreak out of the cycle

Content

Benzinga Research

Email Capture

Targeted Display

80%

20%

79%

21%

18-24

16%

25-34

32%

35-44

23%

45-54

15%

55-64

11%

65+

6%

The Ultimate Guide to Paid Media for Public Companies

The Ultimate Guide to Affiliate Marketing

The Ultimate Guide to Display Advertising

The roadshow is a grind
Break out of the cycle