Hershey Recovering After Big Drop Following Q4 Report

Hershey Co HSY shares are trading lower by $0.35 at $105.24 in Friday's session.

The issue isn't being rewarded for its Q4 EPS beat of $0.09 as the Street may have been disappointed by its sales miss of $100 million. Even raised FY 2017 guidance from estimates of $4.64 to $4.72-$4.81 was ignored on the opening bell.

In a wild first minute of trading, the issue traded as high as $103.60 and as low as $101.61, which stands as the low of the day. That low comes between its December 20 low ($100.65) and December 21 low ($102.64).

Since reaching that depressed level off what appears to be overall good news, the issue has rallied back and matched Thursday's closing price of $105.59. If the rally continues, there may be traditional resistance at the pair of highs from Wednesday ($105.94) and Thursday ($106.07).