Investors Having Fun Owning Toy-Makers

'' Hasbro,

shares are trading higher by $6 at $71.89 in Monday's session. The catalyst for the rally to new all time highs was a better than expected Q1 earnings report. Earlier today, the company announced EPS of $0.21 vs. Est. $0.08 on revenue of $713.5M vs Est. 662M. The excellent report has propelled the issue to a new all time high of $72.17, blowing away the former all time high of $63.59, before falling back to settle a all time closing high of $63.24. The rally on Friday was impressive in the face of the steep decline in the broad market. Investors following of the results of another toymaker, Mattel

, may have a heads up to solid numbers for Hasbro. Last week, Mattel posted a solid beat for Q1 as well. On Thursday, Mattel reported a narrower-than-expected Q1 loss of (($0.08)) vs. Est. (($0.09)) on revenues of $922.7M vs. Est. $896.54), which may not be comparable. The less-impressive earning beat from Mattel has rallied the issue from its April 16 close ($25.27) to the nearly the $27 level in today's session by reaching $26.91 so far in today's session.