Dear Activists: Buying Stock Can Effect More Change Than Selling It
Gun stocks veered from historical trends and sold off in the wake of the latest U.S. mass shooting.
Two weeks after the Parkland, Florida massacre that left 17 dead, Vista Outdoor Inc (NYSE:VSTO) fell 10.2 percent, Sturm Ruger & Company Inc (NYSE:RGR) 7.5 percent and American Outdoor Brands Corp (NASDAQ:AOBC) 7.3 percent.
Some sales have been financially motivated — calculated reactions to sentiment changes and the looming threat of sales-stunting regulation. Dicks Sporting Goods Inc (NYSE:DKS)’s ban on assault-style rifles is an indisputable headwind in the gun stock thesis.
But not all divestments are about the bank account. For socially responsible investors, as they’re called, the strategy is one of protest, a tangible expression of disapproval of the companies’ missions and an effort to cause financial pain.
"We can make a clear and powerful signal that the inaction by Congress is heartless, it's intolerable and there are people who want to make sure that kids aren't losing their lives," California State Treasurer John Chiang told NPR after urging colleagues managing the state’s pension funds to divest gun stocks.
A Less Ideal Vantage Point
Although certainly well-meaning, fund withdrawals may not be as impactful as activists intend. When shareholders surrender ownership, they also surrender their authority within the company and any power they have to inspire change from the inside.
Hence the concept of activist investors.
From the start, the strategy may seem counterintuitive, as it can bolster the enemy’s spending cash and potentially catalyze a stock run.
But the markets’ most lauded and feared changemakers didn’t sell positions to make passive statements. They bought in, earned the right to demand investigations and file resolutions, and raised hell internally.
Paragons Of Changemaking
That’s how People for the Ethical Treatment of Animals got its way at SeaWorld Entertainment Inc (NYSE:SEAS), where it inspired a ban in captive orca breeding. It employed the same strategy at McDonald’s Corporation (NYSE:MCD), Tesla Inc (NASDAQ:TSLA) and General Electric Company (NYSE:GE).
The list goes on and includes such famed investors as Nelson Peltz, Bill Ackman and David Einhorn and targets like Buffalo Wild Wings, Barnes & Noble, Inc. (NYSE:BKS) and Procter & Gamble Co (NYSE:PG).
Andrew Ross Sorkin suggested in the New York Times that BlackRock's Larry Fink wields the power to force a similar narrative with gun makers.
Of course, activist investment isn’t always successful. Ackman suffered a major loss both in mission and money at Valeant Pharmaceuticals Intl Inc (NYSE:VRX), and Einhorn failed in his campaign to split General Motors Company (NYSE:GM) stock into two classes.
But if they’d divested positions in protest rather than buy in, they’d have never been heard to begin with.
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