8 Stocks To Watch As The NFL Season Kicks Off

August 18, 2016 10:05 am
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With the NFL preseason underway, let's take a look at some stocks that could be affected by the 2016 season.

Buffalo Wild Wings (NASDAQ: BWLD) a favorite among NFL fans, has benefited from 12 consecutive weeks of wing price deflation. Wing prices are currently 6-7 percent lower than 2015 levels, and this restaurant is set to receive a boost from the upcoming season.

The company also announced it was adding $300 million to its existing share buyback program.

Comcast Corporation (NASDAQ: CMCSA) the cable giant has an NFL broadcast deal with its NBC Network that is set to run until the 2022-2023 season. NBC runs "Sunday Night Football," and the network will also broadcast the 2018 and 2021 Super Bowl games.

AT&T Inc (NYSE: T) the telecom provider bought key NFL partner DirecTV for $49 billion in 2015. DirecTV broadcasts the NFL's out of market package, NFL Sunday Ticket.

Twitter Inc (NYSE: TWTR) has dived head first into live-streaming events to create the user growth and engagement it desperately needs. Twitter paid about $10 million to livestream 10 games in the upcoming season. It was reported that other companies offered more, but the NFL wanted to specifically work with Twitter with its live streaming.

Twitter will be partnering with Apple Inc. (NASDAQ: AAPL) to livestream the games on Apple TV through its Twitter app this season.

Nike Inc (NYSE: NKE) is the official apparel provider of the NFL. With the stock currently the worst performing stock in the Dow Jones this year, Nike is hoping the arrival of America's favorite sport will provide a boost to the company.

While it's reported Nike likely loses money off the NFL from a product sales standpoint, the league is still a key marketing outlet for the company.

Related Link: 3 NFL Players Who Could Impact Stocks This Season

Under Armour Inc (NYSE: UA) first came onto the scene with its presence in the NFL. Football is one of the few major sports that Under Armour is seen on a more level playing field with its competitors.

Under Armour has several key endorsers in the league, especially with poster boy Cam Newton on its roster.

Adidas AG (OTC: ADDYY) used to have the NFL apparel deal with its subsidiary Reebok. The company also had the NBA's jersey deal until last year, but let both deals lapse in favor for individual endorsements.

Adidas recently signed perennial Pro Bowl Quarterback Aaron Rodgers, and the company stated last year it aims to have 250 NFL endorsers on its roster by 2020.

Anheuser Busch Inbev SA (NYSE: BUD) remains a staple of the league. The company got a great free shoutout from Peyton Manning after the Denver Broncos won the Super Bowl and said he was going to drink a lot of Budweiser to celebrate the win. The promotion from Manning was worth a reported $3 million in free advertising.

Budweiser is a major sponsor of the league and the NFL is a key outlet for exposure of the brand. With craft beer continuing to grow in the US, the NFL is a great outlet for Budweiser to remain at the forefront of the industry.

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