Investors Focused On Netflix International Subscriber Growth: Can It Top 4.35 Million?
Netflix, Inc. (NASDAQ: NFLX) is scheduled to report its Q1 2016 earnings after Monday's closing bell. And if recent history is any indication, it might be a little difficult to get to its report right away.
However, the most important thing to keep an eye on? International subscriber growth. In a Benzinga Twitter poll, 48 percent were focused on this metric, while 20 percent were most focused on the company's revenue numbers.
Given that the majority of Netflix's growth opportunity is overseas, most would argue international results will have the greatest effect on shares after the release. Some disagree about this, and that criticism of investors' over-importance on international subs is fair, so watch any commentary about price hike implications on the call.
Here is a list of how the streaming platform's international growth has looked since 2013:
- Q1 2013: 1.02 million
- Q2 2013: 0.60 million
- Q3 2013: 1.44 million
- Q4 2013: 1.74 million
- Q1 2014: 1.75 million
- Q2 2014: 1.12 million
- Q3 2014: 2.04 million
- Q4 2014: 2.43 million
- Q1 2015: 2.60 million
- Q2 2015: 2.37 million
- Q3 2015: 2.74 million
- Q4 2015: 4.04 million
- Q1 2016: UPDATE: The company reported 4.5 million international subscribers adds.
In its Q4 2015 report, Netflix forecast 4.35 million international additions. The company announced last quarter its move into 130 additional countries, which it equated to 190 million addressable homes. It will be interesting to see that affect on its first earnings report since this expansion could have been implemented.
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