Market Overview

Is Adidas Cool Again?

Is Adidas Cool Again?
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The latest data from TickerTags provides some surprising insight into the booming popularity of a pair of adidas AG (ADR) (OTC: ADDYY) product lines. TickerTags monitors social media sites to identify trends by searching for words or phrases that are found together in social media content, such as tweets.

In the past 18 months, Twitter mentions of adidas Yeezy Boost shoes, sponsored by Kanye West, have accelerated rapidly.

Since Yeezy Boost is a somewhat limited production, the popularity of the brand may not have much of an impact on adidas’ bottom line. However, TickerTags also found that the company’s more mass produced shoe brand SuperStar is also gaining some major social media momentum.

Related Link: Google Cardboard's Social Media Buzz Skyrocketing; Yahoo's Tumblr Having Bad Time

With A-list celebrities such as Kylie Jenner and Gigi Hadid tweeting about SuperStar, adidas may soon be the center of a major fashion trend.

Adidas rivals Nike Inc (NYSE: NKE) and Under Armour Inc (NYSE: UA) have ridden the trend in casual athletic wear to massive share price gains in recent years.

Disclosure: The author holds no position in the stocks mentioned.

Image Credit: Public Domain

Posted-In: Gigi Hadid Kanye West Kylie JennerLong Ideas Education Top Stories Trading Ideas General Best of Benzinga


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