Market Overview

Oculus Pre-Orders Start This Week

Oculus Pre-Orders Start This Week

Facebook Inc (NASDAQ: FB)-owned Oculus Rift pre-orders begin this Wednesday. It looks like virtual reality (VR) is well on its way to become a reality in 2016.

Shares of Facebook were down -1.47 percent in last Thursday's trading session.

"We're excited to announce that pre-orders for #Rift will open at 8am PST on January 6!" the company tweeted Monday.

Virtual Reality As The Platform Of Tomorrow

This is exciting news for virtual reality; however, the first consumer versions, pricing information and release dates have yet to be revealed. Oculus is poised to be a market leader at the massive tech event CES 2016.

Related Link: Anne-Marie Baiynd On Facebook, Disney And Looking Beyond Price

Oculus founder Palmer Luckey wrote on Twitter just before Christmas, "VR will become something everyone wants before it becomes something everyone can afford."

"Future advancements and high volume will make VR available to everyone eventually, but 1st gen will be mostly early adopters [...] There are a lot of people who expect to spend a couple hundred bucks and use their existing low-end laptops," Luckey said.

The consumer version of the Rift includes the launch game "Lucky Tale." Those who pre-order are expected to receive a copy of "EVE: Valkyrie," an outer-space dogfight game.

Facebook And Oculus

Facebook's 2014 acquisition of Oculus accounted for a total of $2 billion.

The deal included $400 million in cash and 23.1 million shares of Facebook common stock (valued at $1.6 billion based on the average closing price of the 20 trading days preceding March 21, 2014, of $69.35 per share).

Luckey will hosting a Q&A, answering VR questions during a Reddit AMA this Wednesday, January 6 at 6 p.m. Pacific Time.

Facebook's stock ended at $104.66 on Thursday. The company has a 83.10 percent gross margin and its return on assets is 6.50 percent. Facebook's quarterly performance is 15.07 percent.

Facebook was recently seen trading down 2.92 percent at $101.61.

Image Credit: By Marco Verch (Oculus Rift @ Gamescom 2014) [CC BY 2.0], via Wikimedia Commons


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