Market Overview

Micro-Cap Viggle Skyrockets After Buyout Announcement

Micro-Cap Viggle Skyrockets After Buyout Announcement

The mobile marketing company, Viggle Inc (NASDAQ: VGGL), agreed to sell a number of its assets on Monday, including the Viggle rewards and applications program to in an all-stock transaction.

DDAY Takes On New Meaning

Micro-cap Viggle will rename itself "DraftDay," following the acquisition of its recently acquired fantasy sports company, DraftDay Gaming Group subsidiary, trading under the symbol DDAY reserved with NASDAQ. DraftDay will remain an entertainment publishing site including the Viggle platform to while divesting assets.

Related Link: DraftDay Gaming Group Acquires SportsTradex Customer Base

IBISWorld estimates that revenue for the fantasy sports market has grown at an annual rate of 10.8 percent to $2.0 billion from 2010 to 2015. DraftDay will have a differentiated platform in the industry. The company plans to focus on B2B partnerships, including new ventures with companies.

The Perks Of (PER.TO), trades on the Toronto Stock Exchange, is a leading cloud-based mobile rewards platform provider headquartered in Austin, Texas. is paying in $4.7 million worth in shares along with a $1 million advance, subject to some performance conditions; Viggle will get two warrants to purchase a total 2 million shares. Viggle CEO Robert Sillerman says if earnouts are achieved and warrants become exercisable, Viggle will have received about $75 million in consideration.

Company Sentiment

Sillerman stated, "We believe this transaction will be a win-win for all participants to the transaction, including our shareholders, as we expect to benefit from two fast growing digital spaces with DraftDay Gaming Group and our stake in The transaction will allow us to achieve continuing upside of a significant ownership position in this exciting combination of businesses."

Sillerman also said, "Assuming the earnout is achieved and the warrants become exercisable, Viggle will have received approximately $75MM in consideration, with continuing potential upside for Viggle's shareholders."

Viggle's buyout transaction is expected to close in early 2016, subject to the customary closing conditions.

Image Credit: "2009 Draft" by Jim F - Photo. Licensed under Public Domain via Wikimedia Commons.

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