Market Overview

2 Restaurant Chains Getting All The Social Buzz

2 Restaurant Chains Getting All The Social Buzz
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Restaurants get a lot of chatter on social, so it's worth looking into the publicly-traded restaurant companies to see who's getting the buzz…

Here are some restaurant chains people talk about on social:

People talk about Olive Garden (owned by Darden Restaurants, Inc. (NYSE: DRI)) a lot…. Cracker Barrel Old Country Store, Inc. (NASDAQ: CBRL), not so much.

Also interesting are the positive social sentiment numbers for these companies.  All of them are in respectable range, with Cracker Barrel the lowest at 83 percent positive and Bloomin' Brands Inc (NASDAQ: BLMN) (think Outback Steakhouse) the highest at an impressive 92 percent positive.

Of course, these give a baseline to work off of. What's important here isn't the raw volume around these brands, but rather any consumer shifts seen in the future.

For example, if one starts to see a steady increase in Cracker Barrel social volume while sentiment remains high, they'll know something interesting is going on at the stores.  On the flip-side, if mentions of Darden-owned restaurants start to slip, investors will have a clue that comps might not be up to Wall St expectations, like they saw with Tesla last quarter.

Again, it's all about consumer shifts.  What happens to these restaurants from the baseline is what will explain when it's time to take a look for opportunities in the stock.  

That's what LikeFolio is all about — using social data to find opportunities that Wall St hasn't noticed… yet.

— Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: LikeFolio social media buzz social media sentimentLong Ideas Restaurants Crowdsourcing Trading Ideas General Best of Benzinga


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