Market Overview

2 Airlines Travelers Love To Hate

2 Airlines Travelers Love To Hate
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People love to tweet when they travel.  They especially love to complain about airlines.

Here are the airlines people talk about most on social:

As you can see, Southwest and Delta easily get the most social mentions.

But that's just half the story…

That's a chart showing the social sentiment of each airline compared to its industry average.  

Obviously, discount providers Southwest Airlines Co (NYSE: LUV) and Spirit Airlines Incorporated (NASDAQ: SAVE) are underperforming in a big way, while Delta Air Lines, Inc. (NYSE: DAL) and JetBlue Airways Corporation (NASDAQ: JBLU) tend to have happier customers. 

What to watch for:

LikeFolio is watching these numbers for large divergences from the norm.  

For example, if Spirit's social volume climbs dramatically, or Delta's social sentiment drops significantly, there could be a shift in consumer behavior and an opportunity in the stock.  

— Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.

Image credit: Public Domain

The preceding article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: Airliners favorite airliners social media sentimentLong Ideas Crowdsourcing Trading Ideas General Best of Benzinga


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