Market Overview

2 Airlines Travelers Love To Hate

2 Airlines Travelers Love To Hate
Related JBLU
Watch These 7 Huge Call Purchases In Wednesday Trade
Wall Street's Biggest Whale Is Loving Airlines
JetBlue promotes Steve Priest to CFO (Seeking Alpha)
Related LUV
Warren Buffett May Simply Take Over This Airline Entirely
The Market In 5 Minutes
Next step for Buffett could be purchase of an airline (Seeking Alpha)

People love to tweet when they travel.  They especially love to complain about airlines.

Here are the airlines people talk about most on social:

As you can see, Southwest and Delta easily get the most social mentions.

But that's just half the story…

That's a chart showing the social sentiment of each airline compared to its industry average.  

Obviously, discount providers Southwest Airlines Co (NYSE: LUV) and Spirit Airlines Incorporated (NASDAQ: SAVE) are underperforming in a big way, while Delta Air Lines, Inc. (NYSE: DAL) and JetBlue Airways Corporation (NASDAQ: JBLU) tend to have happier customers. 

What to watch for:

LikeFolio is watching these numbers for large divergences from the norm.  

For example, if Spirit's social volume climbs dramatically, or Delta's social sentiment drops significantly, there could be a shift in consumer behavior and an opportunity in the stock.  

— Andy Swan is the founder of LikeFolio, which searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.

Image credit: Public Domain

The following article is from one of our external contributors. It does not represent the opinion of Benzinga and has not been edited.

Posted-In: Airliners favorite airliners social media sentimentLong Ideas Crowdsourcing Trading Ideas General Best of Benzinga


Related Articles (JBLU + DAL)

View Comments and Join the Discussion!