Social Sentiment Alert: AOL Looks A Lot Like Twitter And LinkedIn
After last week’s moves on Twitter Inc (NYSE: TWTR) and LinkedIn Corp (NYSE: LNKD) correlated so nicely with our data, we wanted to be sure to look at AOL, Inc. (NYSE: AOL) as they head into earnings.
The similarities are striking…
Volume up nicely:
People are talking about AOL brands more and more every quarter. In fact, mentions are up 8 percent over the prior quarter, and up a fantastic 68 percent year over year. This is nothing new for AOL, which has seen more and more social chatter about its brands since late 2012.
Sentiment holding slightly higher:
In addition to volume moving higher, AOL brands are showing fairly strong sentiment numbers, with about 87 percent of all tweets being positive about the company.
That puts it above both Twitter (74 percent positive) and Facebook Inc (NASDAQ: FB) (81 percent positive) but lower than LinkedIn (92 percent).
Huffington Post and TechCrunch lead the way:
Two fairly-recently acquired AOL properties get a majority of social chatter.
—Data from TD Ameritrade Social Tab
AOL’s social numbers look extremely similar to the trends that both Twitter and LinkedIn were putting up prior to their Q4 reports last week. Social chatter about brands continues to grow in volume while maintaining a fairly impressive overall sentiment score.
Image credit: CoolCaesar, Wikimedia
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