Market Overview

iPhone 4S Not So Hot in Europe as Apple's Market Share Declines


New data shows that the iPhone is losing market share in Europe.

Kantar Worldpanel ComTech, a market research firm, has compiled data indicating that while the iPhone 4S has given Apple (NASDAQ: AAPL) a boost in the United States, England and Australia, the prized smartphone is beginning to decline in other parts of the world.

“In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas,” Dominic Sunnebo, a global consumer insight director at Kantar Worldpanel ComTech, told Reuters. “However, this trend is far from universal.”

According to the Reuters report, Kantar Worldpanel ComTech said that in the 12 weeks to end-November, Apple's market share “rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent.”

On the flipside, “Its share slipped in France to 20 percent from 29 percent a year earlier, in Germany to 22 percent from 27 percent, with similar drops also seen in Italy and Spain.”

“The French market is showing increasing signs of price sensitivity,” Sunnebo told Reuters.

Kantar Worldpanel ComTech believes that European sales of the iPhone 4S were “hit by weakening economies across the continent.”

“In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset,” Sunnebo concluded.

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Traders who believe that Android will continue to encroach on Apple's territory might want to consider the following trades:

  • Go long Google (NASDAQ: GOOG). The Android maker is booming with new phones from Samsung, the heavily hyped Ice Cream Sandwich OS upgrade, and a plethora of other ventures.
  • Amazon (NASDAQ: AMZN) is perhaps the strongest tech company using Android. With its first tablet now available and a smartphone rumored to be on the way, Amazon could further expand the Android market, and vice versa. For immediate updates on Amazon, Google, and more, use the lightning-fast speed of Benzinga Pro.

But just because Apple can't keep up with Android overseas does not mean that you should:

  • Short Apple. Apple may have a few ups and downs (did anyone really expect the Mac maker to stay on top forever?), but the company is still one of the strongest brands in consumer electronics.
Neither Benzinga nor its staff recommend that you buy, sell, or hold any security. We do not offer investment advice, personalized or otherwise. Benzinga recommends that you conduct your own due diligence and consult a certified financial professional for personalized advice about your financial situation.

Posted-In: Android Apple Dominic SunneboLong Ideas News Short Ideas Tech Trading Ideas Best of Benzinga


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