An International Tradition Unlike Any Other: Brian Sozzi Discusses The Masters & Some Trading Ideas (RL, NKE, DKS)

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Brian Sozzi of Wall Street Strategies is out with a
note this morning
on the Masters, and how golf is going to continue to explode in the coming years, especially as we get closer to the 2016 Olympics. In the note, Sozzi discusses the newest Masters champion, South African Charl Schwartzel who essentially came out of nowhere to win the coveted green jacket. On Sunday afternoon, it looked as if Tiger Woods was on his way to a 5th green jacket, but his putting on the back 9 did him in. Sozzi says that golf will be huge as we roll into the 2016 summer Olympics, as it will be reinstated into the Summer Games, after having been gone for an extended period of time. In the note, Sozzi writes, "In case you have been missing the short teaser commercials that began in 2010, golf is back at the summer Olympics. After being on an Olympics hiatus since the 1904 summer games in St. Louis, the powers that be have realized how international golf has become. Just check out the leader board at the Masters yesterday! Amongst the top 10 in the rankings, there are only four U.S. representatives, Tiger Woods (an astonishing fifth), Phil Mickelson, Steve Stricker, and the very consistent Matt Kuchar (my brother caddied for him in a practice round for a local event, it's the highlight of his sporting life...so says his older brother)." He goes on to give some names that could potentially benefit from the 2016 Games, and the reintroduction of golf to the event. "If you have a fair amount of spare time available, modeling for earnings in the calendar year 2016 out year for companies like Polo Ralph Lauren (
RL
), Nike (
NKE
), and Dick's Sporting Goods (
DKS
) is worthwhile. I expect these companies to represent the Olympic investment names, provided a Dick's Sporting Goods is not a division of Wal-Mart (never say never). Golf on such a global stage will cause a few things, including: (1) create sales opportunities for apparel and footwear manufacturers, centering on Olympic themed goodies (these will be needed as cotton prices...well...are going to be higher than today's inflationary post); and (2) increase interest in the game in emerging markets with a younger generation and amongst adults who desire to dress like Tiger Woods or Michelle Wie." This weekend proved it was a tradition unlike any other, with the conclusion of the 75th Masters. Now, it truly is an international tradition as well.
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Posted In: Long IdeasTrading IdeasApparel, Accessories & Luxury GoodsBrian SozziConsumer DiscretionaryFootwearSpecialty StoresWall Street Strategies
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