More Than Meets The Eye (HAS)

Shares of Hasbro, Inc.

are spiking 6% this morning, after the company reported much better than expected earnings. Hasbro, the maker of Transformers, GI Joe and other toys, reported earnings of $1.09 per share, on revenues of $1.31 billion. Analysts had expected earnings of $1.04 per share, on revenues of $1.29 billion. Innovation across Hasbro's portfolio of world class brands, backed by continued strong execution from our teams globally, drove the third quarter performance,” said Brian Goldner, Hasbro President and Chief Executive Officer. “Our unwavering commitment to our strategy of re-imagining, re-inventing and re-igniting Hasbro's global brand portfolio continues to unlock profitability in our business while delivering great toys and games and immersive experiences to consumers. We are well positioned for the holiday season with innovative and fun offerings at all price points for global consumers, supported by comprehensive programs with retailers.” Hasbro should continue to see gains in the coming quarters ahead, as it develops more properties for its franchises. 2011 will see the release of Transformers 3 and 2012 will have the release of Battleship, which is being billed as a huge summer tentpole, with Pete Berg directing it. With the Christmas season coming upon us, and the growth drivers set for next year, Hasbro should continue to deliver strong earnings results, and keep shareholders happy. That is, unless Megatron defeats Optimus Prime, but that doesn't seem likely to happen. Disclosure: no position in HAS