10 Companies With The Best Corporate Reputations

The Harris Poll Reputation Quotient (RQ) quantifies the reputation of companies as they are perceived by the general public. The organization has been ranking companies since 1999 and takes into account six different factors in assigning a score:

1. Social responsibility.
2. Vision and leadership.
3. Financial performance.
4. Products and services.
5. Emotional appeal.
6. Workplace environment.

In total, 4,092 U.S. adults participated in the rankings, which took place between Sep. 13–15 and Oct. 4–6, 2016.

Amazon's overall score of 86.27 prompted the company to offer all customers a discount of $8.62 on all orders of $50 or more by using a discount code "BIGTHANKS" at checkout. "A huge thank you to customers — we're energized by this recognition and will keep working and inventing on your behalf," said Jeff Bezos, Amazon founder and CEO. "And congratulations to all Amazonians — these accolades are a direct result of the whole team's obsession over customers, pioneering spirit, commitment to operational excellence and willingness to lean into bold bets."

Full 2017 Ranking

2016's Rankings

Here are the full top-10 rankings and their score.

Here is 2016's rankings: