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Hollywood Turns To Big Data In Search For Blockbuster Content

Hollywood Turns To Big Data In Search For Blockbuster Content

Big Data is playing a major role in the newest TV shows and movies. According to Ad Age, Hollywood now uses social media data to turn the public into a massive focus group for its new content.

Producers can harvest social media data to identify trending topics and ideas to incorporate into new shows and movies. In addition, producers can also release idea-specific trailers for shows and gauge social media reaction to determine whether or not they are on the right track.

“If the entire Twittersphere is talking about this particular thing, or if there’s a trend in this area and we create a piece of content that talks directly to it, the logic suggests that those people will engage with it,” Matchbox Pictures director Chris Oliver-Taylor explained.

Related Link: Social Data Show No Signs Of Recovery For Chipotle

One example of a topical show that has done really well is, Inc. (NASDAQ: AMZN)’s “Transparent.” The comedy came out in 2014 and features a family with a transgender patriarch. The show’s release correlated with a large wave of social activity related to transgender issues.

Netflix, Inc. (NASDAQ: NFLX) also notoriously uses its data and in-house algorithms to optimize the content promoted to each of its users. Netflix recently said that its users can lose interest in as little as 60 seconds if they do not find something interesting. The company estimates that its personalized viewing recommendations save the company more than $1 billion per year in subscription cancellations.

Disclosure: The author holds no position in the stocks mentioned.

Posted-In: Ad Age Hollywood TransparentTop Stories Tech Trading Ideas General Best of Benzinga


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