All the Proof You Need That People Hate The New Yahoo Logo (YHOO)

It’s official.

The new Yahoo! YHOO logo has been out only a few days and already people hate it. Not everybody but judging by the grumpy hashtag #yahoologo and the glut of articles written on it, the logo isn’t likely to win any design awards.

Over the past 30 days, Yahoo! has featured the logos that lost out to the newly unveiled design. According to her post on Tumblr, CEO Marissa Mayer sees herself as a graphic designer and spent an entire weekend with a team of artists designing what is the new logo.

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What they came up with is apparently “whimsical” but it’s not impressing much of anybody from the ordinary customer to those who make a career out of graphic design. (If you’re interested in reading about the science of “whimsy”, check out this entertaining article.)

First the pros. Typography blog, “Fonts In Use” ran a story that gave pretty compelling evidence that the logo is nothing more than the already existing Optima with some amateurish changes. It said, “but what distracts me most is how crammed these letters are — and unevenly so. Looking at each of the pairs (‘AH’, ‘HO’, ‘OO’)… It’s a classic mistake made by those who are new to working with type.”

How about the everyday consumer? One gauge of sentiment is twitter so let’s take a small sampling:

But maybe people don’t hate it as much as people think: