AT&T Sets New Sales Record with iPhone 5

Apple's

long-awaited smartphone has helped AT&T

achieve a new sales record this weekend.

Early this morning, AT&T

that customers pre-ordered more iPhone 5 units than any previous model, both on the first day that pre-orders began and over the entire weekend. This is not the first time that the iPhone 5 managed to set a new record. Last week, iPhone 5 pre-orders were so high that Apple was

for additional orders after just

. In 2011, AT&T provided some perspective on sales of Apple's previous smartphone, the iPhone 4S, when it announced that it had activated

less than one week after the device was released. Sprint

also benefited from the release of the iPhone 4S, which helped the carrier add

during the last quarter alone. More than

pre-ordered the iPhone 4S before it was released. The device went on to sell

during its first weekend of availability. The iPhone 5 is expected to break many of the records set by the iPhone 4S, even if there is a

of supply. However, any possible shortage could keep Apple from achieving overall sales that are on par with the iPhone 4S, which sold

in its first quarter. Thus far, no other individual smartphone has been able to compete with the iPhone 4S. Collectively, however, Samsung phones has

by more than 20 million units. Samsung's sales are not limited to smartphones like the Galaxy S III and the Galaxy Note I and II. The company also produces low-end feature phones for a wide variety of markets worldwide, particularly those where smartphones are less popular. This gives Samsung an advantage over Apple, which only produces premium products. Samsung also sells phones for a variety of pay-as-you-go wireless networks. During the summer, Apple began to venture into this market when it announced that the iPhone 4 and the iPhone 4S would come to Cricket Wireless and Virgin Mobile. Last week, Cricket Wireless announced that it would be the

to offer the iPhone 5.